Meet The Sultan, the pop sensation taking the music world by storm. With a passion for catchy, energetic beats and a love for infusing his music with a touch of the orient, he’s quickly making a name for himself as a force to be reckoned with in the industry. But it’s not just his music that sets him apart – this multi-talented artist is also a skilled songwriter, producer and entertainer, making each of his performances a true feast for the senses.
When he’s not melting hearts with his music, The Sultan – real name Arash Ekhlasi – is busy flexing his business acumen and entrepreneur skills. As a successful online entrepreneur and international traveler, he’s always on the lookout for ways to connect the East and West through entertainment, and his passion for bringing people together is evident in everything he does.
Introducing the Crazy Sultan, Arash’s comedic alter-ego. With over 180 funny short videos on TikTok, and 700 million views on his GIFs and stickers, he’s taking the internet by storm. With his comedic content and internet fame, he’s quickly becoming a household name. It perfectly complements his work as The Sultan, making for an unforgettable show every time.
The Sultan took a big step in furthering his career by moving from Shanghai to Hamburg and setting his base there. This allowed The Sultan to produce his beats, record his voice, and write his lyrics all in one place. The move also presented new opportunities for networking with leading industry professionals.
The Sultan debuted his idea of becoming "The Sultan" by creating a prototype costume and trying it out at a Halloween party, which was a success. The success of the Halloween night led The Sultan to continue developing the concept while also performing live at various venues in Hamburg.
The Sultan continued to develop and refine the concept. Song demos were created and work began on the first logo drafts and visual concept files for the brand. The Sultan also had several meetings with leading industry professionals to further advance the project.
The Sultan explored new opportunities and gained inspiration for his brand, travelling to China and the UAE. He worked on new song demos and product ideas to expand the brand, laying the foundation for future success.
The Sultan teamed up with a skilled co-producer and sound engineer from Georgia to create 5 industry-ready songs, bringing his unique sound to life. This collaboration marked a significant step towards realizing his vision and advancing his brand as an artist.
The Sultan collaborated with his Georgian co-producer to create five more industry-ready songs and continued to develop his fashion concepts. He worked on perfecting his stage and music video look, exploring new styles to bring his unique vision to life.
The Sultan found fashion inspiration in Persia, traveling to cities like Tehran and Isfahan to purchase fabrics. He designed a collection of shirts and turbans, perfectly capturing his unique personality and fitting with his shooting and performance style as The Sultan.
The Sultan moved to Barcelona to complete his master's studies while continuing to work on new music and be inspired by the Catalan lifestyle. He scouted locations for future music videos, and embraced the vibrant culture and energy of the city to further develop his music and visual concepts.
The Sultan returned to Hamburg with a master's degree and continued working on new music with his Georgian producer, adding to his studio equipment. He sent out demos to connect with labels and further develop his music career.
The Sultan enrolled in a music production course, networked with local producers, and claimed "@thesultanmusic" on social media and streaming platforms. He released his first single and began development of his first website.
The Sultan released "Make You Dance" with a self-directed music video, gaining press coverage and artist manager attention. His website launched, presenting his work and connecting with fans. He released "Love Is Everything" and performed live in Germany, recording the shows.
The Sultan created viral GIFs with his "Crazy Sultan Look," generating 200 million views on social media. He shot two music videos in Australia, Vanuatu, and Bali, expanding his fanbase. In Germany, The Sultan performed four live shows, connecting with his audience. He also released a third music video, "Monsters," on Halloween, cementing his reputation as a creative artist.
The Sultan's viral GIFs caught the attention of Giphy's New York headquarters, resulting in a collaboration and the featured placement on Giphy's website. He also released "Wanna Ride," "Won't Stop," "Not Going Home," and "Hold Me Down," further establishing his talent and creativity. Two EU trademarks for "The Sultan" were also secured to protect his brand.
The Sultan expanded his brand by evolving his music, updating his live shows, and debuting a comedic persona on TikTok as "The Crazy Sultan." He released a music video "All For You," during Ramadan in Dubai and secured his brand with successful EU trademark registration and expansion plans in countries like the US, UK, and Australia.