Étiquette : advertising campaigns

The Middle East has always been known for its opulence and extravagance in fashion. However, in recent years, we’ve seen a shift in the way traditional Middle Eastern fashion is being interpreted, with designers taking inspiration from traditional garments and techniques, but also incorporating modern elements to create a fresh and contemporary look. From streetwear-inspired abayas and hijabs to sustainable and ethically-sourced materials, the evolution of traditional Middle Eastern fashion is an exciting and dynamic process.