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Embracing the Passion

The Sultan brings the heat with his single, “Jaani,” a love letter to the East and its rich culture. The song’s title, meaning “beloved” in Hindi, Turkish, and Persian, sets the tone for a romantic and nostalgic journey through the sounds and sights of the East.

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With a blend of traditional instrumentation and modern pop elements, “Jaani” transports listeners to a world of pampering and indulgence, where love knows no bounds and the only thing that matters is making your significant other happy.

The lyrics tell the story of a man who showers his wife with affection, even if it comes at a cost. This celebration of love and devotion is reflected in the music video, which was shot on location in Morocco and showcases the vibrant marketplaces, stunning landscapes, and rich cultural heritage of the East.


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The Adventure Behind 'Jaani'

During Ramadan The Sultan took “Jaani,” to the streets of Morocco, capturing the vibrant spirit of the region in the music video. The video tells a romantic story between a man and a woman, showcasing the rich culture and local quirks of Morocco. From indulging in the local market’s spices and goods to the sensual dance scenes, the Sultan’s team experienced the magic of the oriental life during the shoot. The result is a visually stunning masterpiece, capturing the essence of “Jaani”.


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